How do you treat a single shop, a chain and a multi-channel retailer differently?
By fit rather than price: a single shop suffers because everything lives in the owner’s head — so it starts with a clean catalogue with barcodes and units, a till that reconciles daily, a known cost, and installing loyalty or multi-warehouse transfers is waste. A chain suffers from disunity: different prices per branch, undocumented transfers, and reports collected into a spreadsheet at month-end. A multi-channel retailer suffers because shelf and website do not know each other: an item sold twice because stock lives in two systems, and an online return never entered against the shelf. In the assessment we tell you which of these you are.